In 2017, the Year of the Dog, Australia Swan Vintage released its third zodiac-themed wine: Big Golden Dog.
More than just a bottle of wine, it was a heartfelt New Year’s blessing for those who give their all.

Following the success of Big Golden Goat and Big Golden Rooster, Auswan Creek chose “旺” (Wang – Prosperity) as the emotional theme for the Dog Year.
“Wang” isn’t just a festive phrase—it’s a reflection of every hard worker’s hope:
To thrive in business, flourish in fortune, and grow in popularity and life.

🍷 Product Highlights:

• Made from Merlot grapes: Continuing the festive spirit of “Mei Mei Le Le” (beautiful and joyful), with a smooth, approachable taste
• 1.5L large-format bottle: Designed for impact, ideal for corporate gifting, year-end banquets, and client appreciation
• Gold dog totem + red-and-gold gift bag: Symbolizing “fortune unleashed,” with a bold and celebratory visual presence

📈 Market Response:

• 230,000 bottles sold in just 11 days: A viral success that echoed the momentum of previous zodiac wines
• Corporate customization boom: Widely adopted by companies as a premium year-end gift, strengthening brand affinity and employee morale
• Social media buzz: Dynamic posters and shareable content drove widespread engagement and brand visibility

💬 Brand Philosophy:

Chairman Li Wei once said, “We’re not just selling wine—we’re selling the feeling of the New Year.”
Big Golden Dog embodies that philosophy. It’s not just a drink—it’s a ritual, a gesture, a wish for prosperity.

🎯 Strategic Significance:

• Deepening the zodiac wine strategy: As the fourth release in the series, Da Jin Wang reinforced Swan Vintage’s annual zodiac rhythm
• Elevating cultural storytelling: From auspiciousness to passion to prosperity, each wine explores a new emotional dimension
• Shaping consumer perception: Zodiac wine is no longer just wine—it’s a language of gifting, a symbol of heartfelt expression

✨ In Summary: Big Golden Dog is a “Fortune Resonator”

It’s more than a bottle of wine—it’s a celebration of hope and effort.
With Big Golden Dog, Auswan Creek awakened the desire for good fortune and made wine a warm, meaningful part of the New Year gifting tradition.

The next zodiac wine is already on the horizon.
Auswan Creek · Good Luck Never Ends.