About Us

Emerging in a new era of the Australian wine industry, Swan Wine Group is beginning a new story and establishing a new wine legacy, innovating and championing Australia’s fine wine pedigree


Swan Wine Group aspires to create a winemaking and selling legend, focusing on innovating while upholding the traditional art which defines the Australian wine industry.


Expressions of heart and soul from the best winemakers


Establishing world-class brands for years to come


Consumer enjoyment at the forefront of every decision 

Company Briefs

Vine Age

There is something magical about an old vine and the fruits it yields. Their resilience in standing the test of time, reflects a limited, but richly rewarding prize. The vine’s cordon and prized fruit can be likened to the out stretched arm of Mother Nature, giving her scarce gift to the winemaker. Much of Swan’s high end wines are crafted from the rarest centennial Vineyards with the minimum vineyard age being twenty.


Sunshine hours, sea breezes, soil profiles, rainfall and land topography etc; – our site selection is a 100 year investment and can’t be overstated. It starts with the viticulturist’s understanding of these elements, dictating the vines’ growing environment and crafting of Swan’s wines. 


Selecting fruit, checking press cycles, monitoring fermentations, nursing maturing oak barrels and scrutinising blending programs is part of a winemaker’s day. It is estimated that our winemakers taste each parcel of wine more than 100 times during the winemaking process. It is this attention to detail that makes the difference between great and exceptional.


The old art of cellaring is utilised by many of Swan’s brands. After 12-18 months of barrel maturation, the wines are bottled for a further 6-12 months of cellaring before they are enjoyed by the world. This process, though lengthy, brings big, rich structured wines which are approachable too many. Swan’s high-end wines can be tasted at release, or can bring a more rewarding taste to those with the patience to wait 5-15 years.

Swan Wine Group

Winemaking and Branding

EXecutive team

Wei Li

Wei Li

Chief Executive Officer - Global

Our co-founder and CEO, Wei Li, has been active in the world of business for over 25 years, accumulating experience worldwide. In recent years, he has become the director of the Australian wine and spirit association, top 10 Chinese Australian Entrepreneurs and received many awards like the Hurun outsanding Achievement Award.

Ben Riggs

Ben Riggs

Chief Winemaker

Ben Riggs, our Chief Winemaker, the custodian of Auswan’s fine wines has proudly served the Australian wine industry for over 25 years, accumulating numerous awards and accolades. His achievements and experience range from two time Australian Best Wine Maker to being ambassador and chairman of a multitude of events and organisations.

Geoff Raby AO

Geoff Raby AO

Brand Ambassador

Geoffrey William “Geoff” Raby AO is an Australian economist and diplomat. During his 27 years of diplomatic service, he has accumulated impressive ambassadorial statuses. Just two of many notable positions are Deputy Secretary in the Department of Foreign Affairs and Trade to former Australian ambassador to China.

Wendy Mao

Wendy Mao

Managing Director - Global

Wendy Mao, our Co-founder and MD has more than 20 years of management experience in corporates all over the world. After settling in Australia, she received her Master of Business Administration at Macquarie University. Recently she was granted Elite Women Entrepreneur and sits in the Boards of many organisations.

Steven Greig

Steven Greig

Marketing Director - Global

Our marketing director, Steven Greig has over 20 years of marketing and management experience internationally and in Australia. Having worked in a variety of industries, Steven brings a multitude of experience to Auswan Creek. Steven is a well know MC around the world, winning many prizes internationally.